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LeadershipWinter 2006

Culture Watch Current Trends & Columns

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Rick's Java Jive, Pastor's Best Years, and More

Here's taking coffee shop evangelism the extra mile. Starting this spring, the ubiquitous Starbucks will feature a quote from Rick Warren on some of its cups as part of a campaign called "The Way I See It." Warren joins 63 others—musicians, athletes, scientists, and cultural critics—in Starbucks' effort to spur coffee house debate. None of the previous quotes have been blatantly religious; some have mentioned faith in humanity.

Warren decided to offer his quote after reading a "cup quote" on evolution by paleontologist Louise Leakey. Starbucks, which was soliciting customer contributions at the time, accepted Warren's submission.

"Focusing on yourself will never reveal your real purpose," the Purpose Driven author and pastor wrote. "Only in God do we discover our origin, our identity, our meaning, our purpose, and our destiny."

The cups also say that opinions "do not necessarily reflect the views of Starbucks."
—from USA Today (10/19/05) my church

Bad Moon Rising

By 2025, George Barna predicts, the local church will lose roughly half its "market share." The futures dealer says local congregations, as we know them, will lose members to house churches, marketplace ministries, and Internet communities.

People aren't dropping out of their faith when they quit church, pollster Barna says, they're dropping into "alternative forms of faith experience." That means the pastor's new competition is not only the megachurch and the sermons-on-video church, but also groups such as the Red Hat Society and the tiny Bible study at the house next door.

Barna calls these departed "revolutionaries." And he says presently at 20 million, their ranks are growing.

Most likely to drop out: evangelicals (4 of 10 already participate in some ...



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